Overview
Updated 12 days agoPurple Style Labs Limited is a luxury omni-channel fashion platform that operates through its online platform 'Pernia's Pop-Up Shop' and physical 'Pernia's Pop-Up Studio' experience centers. The company offers a curated selection of luxury designer wear, including womenswear, menswear, and accessories, and is currently expanding its footprint in key luxury markets.
The red bar is the price band. GMP-implied price is an unofficial grey-market number, not a forecast.
How much to apply
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 26 | ₹14,950 |
| Retail (max) | 13 | 338 | ₹1,94,350 |
| sNII (min) | 14 | 364 | ₹2,09,300 |
| bNII (min) | 67 | 1,742 | ₹10,01,650 |
At the upper band. The amount is blocked in your bank account through UPI, not paid, until allotment.
Final subscription
As of 31 Oct, 16:42 ISTTimes the shares on offer were bid for, by investor category. Above 1x means the category is fully booked.
Listing performance
Latest price updated 5 hr ago.
Issue details
| Status | Listed |
| Exchange | BSE, NSE |
| Segment | Mainboard |
| Price band | ₹546–575 |
| Final issue price | ₹575.00 |
| Face value | ₹10 per share |
| Lot size | 26 shares |
| Minimum investment | ₹14,950 |
| Issue size | ₹680 Cr |
| Fresh issue | ₹680 Cr |
| Registrar | Kfin Technologies Limited |
| Lead managers | Axis Capital Limited, IIFL Capital Services Limited |
| NSE symbol | PERNIASPOP |
| ISIN | INE0I1B01016 |
Fresh issue vs offer for sale
Shareholder quota and promoter holding
Company & business
Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform that integrates an online presence with physical 'Pernia's Pop-Up Studio' experience centers. The company offers a wide range of luxury fashion products, including womenswear, menswear, jewelry, accessories, and kidswear, sourced from over 1,100 active designer brands. The company operates through an omni-channel model, providing customers with both physical and digital shopping experiences. As of March 31, 2026, the company operates 14 experience centers globally, including locations in India, the UK, and the US. The company's business model focuses on high-value luxury fashion, leveraging designer relationships and a curated product portfolio to drive customer engagement and sales.
Objects of the issue — how the money will be used
- Investment in wholly owned subsidiary PSL Retail for expenditure towards lease liabilities of Experience Centers and back-end offices in India (₹371.13 Cr)
- Funding towards sales and marketing expenses (₹138.9 Cr)
- General corporate purposes
Key strengths
- One of the largest and fastest growing multi-brand luxury omni-channel fashion platforms in India
- Extensive network of over 1,100 active designer brands
- Omni-channel model integrating online platform with physical experience centers
- Strong international presence with experience centers in the UK and US
- Robust management team with experience in retail and luxury fashion
- Focus on high-value premium designer brands to drive profitability
Key risks
- History of losses and negative net cash flows from operating activities
- High concentration on the womenswear category
- Dependence on experience centers for a significant portion of revenue
- Dependence on website and mobile application for online sales
- Exposure to international trade policies, geopolitical tensions, and tariffs
- Dependence on top designer brands for a significant portion of GMV
- Contractual risks related to non-exclusive agreements with designer brands
- Inability to adequately maintain, protect, and enforce intellectual property rights
Promoters
Abhishek Agarwal
Decoded from the RHP with AI on 01-Nov-2026. Check the offer document before you apply.
Financials (restated, ₹ crore)
| Period | Revenue | Expenses | Profit after tax | Assets | Net worth | Borrowings |
|---|---|---|---|---|---|---|
| FY24 | 504.37 | -- | −47.71 | 458.39 | 39.51 | 116.33 |
| FY25 | 489.91 | -- | −188.38 | 497.05 | 117.50 | 112.79 |
| FY26 | 557.84 | -- | −285.40 | 829.60 | −52.28 | 371.40 |
Key performance indicators · FY26
Documents and resources
Offer documents and the issuer, exchange, registrar and SEBI pages for this issue.