Overview
Updated 12 days agoPriority Jewels Limited is a B2B jewellery manufacturer specializing in light-weight, affordable diamond-studded gold and platinum jewellery. The company supplies its products to major Indian retail jewellery chains and independent jewellers, with a significant presence in both domestic and international markets.
The red bar is the price band. GMP-implied price is an unofficial grey-market number, not a forecast.
How much to apply
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (min) | 1 | 75 | ₹15,000 |
| Retail (max) | 13 | 975 | ₹1,95,000 |
| sNII (min) | 14 | 1,050 | ₹2,10,000 |
| bNII (min) | 67 | 5,025 | ₹10,05,000 |
At the upper band. The amount is blocked in your bank account through UPI, not paid, until allotment.
Final subscription
As of 31 Oct, 16:42 ISTTimes the shares on offer were bid for, by investor category. Above 1x means the category is fully booked.
Listing performance
Latest price updated 5 hr ago.
Issue details
| Status | Listed |
| Exchange | BSE, NSE |
| Segment | Mainboard |
| Price band | ₹190–200 |
| Final issue price | ₹200.00 |
| Face value | ₹10 per share |
| Lot size | 75 shares |
| Minimum investment | ₹15,000 |
| Issue size | ₹92.00 Cr |
| P/E at upper band | 14.3x |
| Registrar | MUFG Intime India Private Limited |
| NSE symbol | PRIORITY |
| ISIN | INE15EH01014 |
Shareholder quota and promoter holding
Company & business
Incorporated in 2007, Priority Jewels Limited designs and manufactures a wide range of fine jewellery, including rings, earrings, pendants, and bracelets. The company operates integrated manufacturing facilities in Mumbai, utilizing advanced technologies like CAD/CAM and 3D printing to ensure precision and efficiency. With over 16 years of industry experience, the company serves a diverse B2B client base, including prominent retail chains such as CaratLane, Kalyan Jewellers, and Reliance Retail. Its business model focuses on daily-wear, affordable luxury, and it has recently expanded into lab-grown diamond jewellery. The company is led by experienced promoters with deep expertise in the gems and jewellery sector, maintaining a strong presence across India and select global markets.
Objects of the issue — how the money will be used
- Repayment/pre-payment of certain working capital borrowings (₹75 Cr)
- General corporate purposes
Key strengths
- Diversified product portfolio with strong design capabilities
- Integrated manufacturing facilities with modern technology
- Experienced promoters and leadership team
- Longstanding relationships with major retail jewellery chains
- Strong presence in both domestic and international markets
Key risks
- High dependence on a limited number of customers
- Significant working capital requirements
- Exposure to fluctuations in gold and diamond prices
- Risks associated with international operations and exports
- Intense competition in the gems and jewellery industry
- Dependence on third-party suppliers for raw materials
Promoters
Shailesh Sangani, Manisha Shailesh Sangani, Tushar Mehta, Aditi Karan Motla, Aashna Sangani Parikh, Priority Retail Ventures Private Limited
Decoded from the RHP with AI on 01-Nov-2026. Check the offer document before you apply.
Financials (restated, ₹ crore)
| Period | Revenue | Expenses | Profit after tax | Assets | Net worth | Borrowings |
|---|---|---|---|---|---|---|
| FY24 | 410.51 | -- | 7.15 | 268.99 | 94.78 | 124.96 |
| FY25 | 435.50 | -- | 10.51 | 309.14 | 104.89 | 145.85 |
| FY26 | 538.95 | -- | 17.65 | 291.95 | 138.61 | 102.59 |
Key performance indicators · FY26
Peers & valuation
Listed peers as chosen by the issuer in the offer document (Basis for Issue Price).
| Company | Revenue (₹ Cr) | EPS (₹) | P/E | RoNW % | NAV (₹) |
|---|---|---|---|---|---|
| Priority Jewels this issue | 539.0 | 14.03 | 14.3x | 12.73 | 103.30 |
| Khazanchi Jewellers Ltd | 2,049.2 | 36.10 | 22.2 | 27.98 | 129.13 |
| RBZ Jewellers Ltd. | 636.5 | 13.70 | 10.1 | 18.28 | 74.96 |
| Ashapuri Gold Ornament Ltd. | 317.2 | 0.56 | 7.0 | 11.13 | 5.00 |
This issue is priced at 14.3x P/E against a peer median of 10.1x: a premium of 41%. A measurement, not a verdict.
Documents and resources
Offer documents and the issuer, exchange, registrar and SEBI pages for this issue.